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"Less but Better"
I consider my work complete only when I have already stripped away the unnecessary, a design that remains clear in its purpose. The art of omission promotes focus, creating unique, exceptional and seamless experiences.
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The essence
Before I start a project, I ask myself the following questions: What's the big picture? Why are we creating this? Does it make life easier? What value does it add? Only then can I distill the essence needed to achieve clarity.
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DESIGN FOR PEOPLE
Ultimately, it is people who use the product, not just users. With User-Centered Design, I prioritize human needs to make specific tasks effortless.

‍DESIGN FOR BEAUTY
Unique design made with craftsmanship exudes a sense of purity and beauty. Infused with integrity, authenticity and care, it convinces effortlessly.

DESIGN  FOR  EXPERIENCE
Although the first impression counts, a lasting experience counts even more. That's why I always design holistic experiences that leave a lasting impression.
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DESIGN FOR HONESTY
Design with sincere intentions. Be clear and direct; avoid beating around the bush or using shady tactics to achieve your goals. Honesty gets results!