The fold (cut is gone) long live the scroll!

‍Many web and digital designers still design their websites with the idea that all important information should be at the top of a page. As a result, there is far too much information at the top, it becomes too busy and a user can no longer see the forest for the trees. Your page has actually become less effective.

The fold in web design is an old concept that refers to the top half of a web page that is visible on a screen without scrolling. It was once essential to place the most important information and calls to action above the fold, as these were the first things visitors would see.

However, with the rise of mobile devices and different screen resolutions, this concept has become less relevant. It is now more difficult to determine what will appear above the fold on each device. Moreover, nowadays it is common to scroll to see more information.

Although the fold has become less important, it remains important to clearly organize a web page with correct headings and relevant information. This helps visitors quickly find the information they are looking for and also makes it easier for search engines to index the web page.

It is also important to remember that visitors want to find relevant information quickly and do not always have the time to read the entire web page. That is why it is important to present the most important information clearly and ensure that it is easy to find.

Instead of focusing on the fold, it's better to think about how visitors will use the web page and what they are looking for. By organizing the web page in a logical manner and presenting the most important information clearly, visitors can quickly find the information they are looking for and will be more likely to view the web page for longer.

We ensure that your website is well designed to convert optimally and has a visual impact.